In excess of 16 million bottles, costing £415 million, were sold over Christmas – and Mother’s Day wasn’t going to be left behind.
GIN sales in the UK have hit a high as the new love of the clear spirit begins a jobs boom.
There are 315 distilleries in Britain, more than double the number operating five years ago, and there are now more than100 brands to choose from.
Latest figures reveal sales up 27 per cent last year which brought in an extra £1.4billion.
Its popularity has also spawned a range of gin-themed gifts and even a Ginstitute hotel and experts say sales will grow by 37.2 per cent by 2021.
Wine and Spirit Trade Association boss Miles Beale said: “We were amazed by the growth of gin in 2016, but 2017 sales of the quintessentially British spirit have surpassed all records again.
“We are constantly being asked what is the magic formula behind the growth in gin sales?
“It is a delightful combination of a quality British product steeped in history combined with skilful innovation by UK distillers who are producing a huge range of gins catering for the consumers’ increasingly sophisticated palettes.
“The versatility of gin with its diverse use of botanicals means there is now a gin out there for everyone.
“The popularity of giving gin as a gift means we are expecting sparkling sales for Mother’s Day.”
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