STOP! It’s all about the Conies!

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These pupils from a small school in the West Midlands in the UK are the adorable faces of a campaign to stop children dying in road accidents across the world.

Shocking figures show that more than a million people die on roads every year and up to 48 per cent of these are young people … Department of Transport figures reveal that 2,412 children under the age of 16 were killed or seriously injured in traffic in Britain.

The video of the pupils from Delves infant and nursery school, Walsall, was chosen to launch the Conies campaign across the world and the ConsumerWatchFoundation is right behind them.

‘The Conies: Walking to School Safely Journal’, a book described as an  inspirational family of cartoon characters is published by Birmingham’s DriveSafe & StaySafe organisation supported by the Birmingham Community Safety Partnership.

 The first 2,700 copies are being delivered to 37 primary schools across east Birmingham.   Yardley, Hall Green and Hodge Hill in Birmingham have all been identified as accident hotspots.

The Conies, traffic cone-shaped characters, are designed to bring home to young children the realities of road safety…

CWF writer Fay Goodman, creator of the Conies, said: “It is wonderful to see our Conies helping to inspire children to stay safe. The Green Cross Code man and Tufty the Squirrel made such a difference to helping children’s safety in their era – and I sincerely believe our Conies will have the same impact. Too many children are needlessly injured or killed on our roads We have to do something which will impact in a dynamic way – and what better way than to turn road signs that are all around us into animated characters!”

West Midlands Assistant Police and Crime Commissioner Ashley Bertie said: “This project has our backing entirely. It’s informative, innovative and fun and will have a positive impact on our schoolchildren and their safety. Both road safety and improving the lives of young people are priorities in the Police and Crime Plan and it is great to have a project that supports both. It is an honour to help launch it here in Birmingham.”

Already, Fay reveals, she has had interest in the project from schools in Spain and Mauritius.

CWF will report on the progress of the Conies in the future, in the meantime for more information contact or


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